All WorkBrand Strategy
[ Brand Strategy ]
ROOTED
A warm, modern identity for a specialty organic coffee roaster.
Client — ROOTEDYear — 2026Division — Brand Strategy
01 — The challenge
Where the business started
ROOTED is a fictional specialty roaster sourcing ethically grown beans. The brief was an approachable, earthy identity that signals craft without feeling precious.
03 — Strategic approach
How we got there
Forest green and cream over kraft textures, hand-drawn botanical line work, and a sturdy display serif balance craft and everyday approachability across bags, cups, and the café storefront.
06 — Deliverables
What we delivered.
- /Coffee bag packaging
- /Cup & sleeve system
- /Storefront signage
- /Social templates
- /Merchandise
Facing something similar?
Book a Strategy CallNext project
ELEVATE
Brand Strategy