Urban Beats

A vibrant music festival identity and merchandise system.

Client — Urban BeatsYear — 2026Division — Creative Production

01 — The challenge

Where the business started

Urban Beats is a fictional music festival. The brief was loud, energetic, and ownable across posters, passes, stage, and merch.

03 — Strategic approach

How we got there

Neon magenta and cyan on black, oversized display type, and a generative-feeling graphic motif across posters, passes, stage graphics, and a festival tee.

06 — Deliverables

What we delivered.

/Concert posters
/Event passes
/Stage graphics
/Festival merch
/Social promotion

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