NOIR & CO.

A sophisticated identity system for a fictional luxury fragrance house.

Client — NOIR & CO.Year — 2026Division — Brand Strategy

01 — The challenge

Where the business started

NOIR & CO. imagines a modern luxury fragrance house built on restraint, mystery, and material quality. The opportunity was to create a brand that feels as considered as the scent inside the bottle.

03 — Strategic approach

How we got there

We anchored the system in deep black, warm cream, and metallic gold, paired with a high-contrast serif display face and a quiet sans for utility. Foil stamping, debossing, and generous negative space carry the premium positioning across packaging, print, and retail.

06 — Deliverables

What we delivered.

/Logo & wordmark
/Perfume bottle packaging
/Branded shopping bag
/Stationery system
/Editoral advertising

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